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Saturday, July 9, 2011

Here We Go Again!

In another example of how the media functions as the framers of debate and often the narrator of the story they have picked up on the one year anniversary of "The Decision", which occurred yesterday, en masse. CBS Sports has actually released a Decision Remix video:

http://www.cbssports.com/mcc/blogs/entry/22748484/30520578

Now that the Miami Heat lost in the NBA Finals to the Dallas Mavericks the tone has switch from derision to levity. Lebron James is no longer being framed as a villain to be reviled. But as a precautionary comedic example in order to continue the narrative that the major sports media companies wish to perpetuate. This however is not simply because they have an anti-Lebron agenda or bias. Even in one way mediums such as television broadcasting there exists asynchronous communication between the reporters and the viewers. The reporters know there is a large anti-Lebron sentiment throughout the rest of the country so they are trying to function as populists and feed him to the masses in some respects.

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